Why to Choose Speyes ?
1. Note the Dangers of UV Rays
The number one tip in any post of this nature would be to note the
dangers of UV rays. Whether you sell cheap designer sunglasses or the most
expensive brands on the market, the whole point is to offer your customers UV
protection. They need to know what it is and how their sunglasses fare.
The AAO goes the extra step by discussing both UVA and UVB rays. Both
can be blocked entirely with a good pair of sunglasses offering absorption of
UV light up to 400nm. So encourage your customers to read labels. They should
look for models with a UV 400 rating.
2. Note the Role of Polarization
Hand-in-hand with UV
protection is polarization and its role. You do not want your customers to
confuse the two. UV protection has nothing to do with polarization and
vice-versa. Be ready to discuss the differences with any customers considering
polarized lenses.
You know the deal. Polarization prevents glare. It's ideal for anglers,
skiers, drivers, and even athletes. It is achieved by applying a coating that
filters visible light either horizontally or vertically. That being the case,
encourage your customers to take a look at their cell phones through a pair of
sunglasses before they buy. If they cannot see their screens, they either have
to rotate their phones or choose a different pair.
3. Checking the Quality of the Lens
As a wholesaler of designer sunglasses, we can
verify that quality and price are not always commensurate. We are guessing you
know that. We bring it up because you can enhance your reputation as a quality
retailer by encouraging customers to check the quality of the lenses before
they buy.
That AAO offers a simple quality-control test anyone can do with any
pair of sunglasses. It starts by fixing your eyes on an object with a
rectangular shape. You then cover one eye and look through the sunglasses as
you're holding them away from your face. Next, move the sunglasses from side to
side and up and down.
A quality lens will maintain the integrity of the rectangular shape
despite your movement. If the shape is distorted, the AAO says it is better to
choose a different pair.
4. Think About the Size
This last tip is an Speyes
Eyewear tip, not one from the AAO: think about the size of the frames and
lenses. Smaller lenses and frames block less direct sunlight and UV rays while
larger frames and lenses block more. This suggests a customer will get more
protection from a pair of wraparounds than a smaller pair of sunglasses with
circular lenses and no peripheral protection.
Just as you have plenty of choices for purchasing wholesale sunglasses
from us, your customers have choices when buying from you. Give them what they
want along with some helpful tips to maximize their purchases. They will
appreciate you showing an interest in them. That will help build brand loyalty
that sends customers back to you time and again.
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